Ok, time for a rather random post, compared to some of the marketing how-to commentary you read in this blog. But here it goes anyway.
In a daydream-type moment today, I couldn’t help but wonder that given all the coverage, debate, angst and fuss given to the government bailout of the financial industry (including Citi and now possibly automakers, too), what if there was a bailout fund for bad marketing campaigns?
Yes, that’s right. A huge fund of public money to help marketers in need. Ok, that may be too much of a folly for some to comprehend. So instead, what if the money came from an insanely-wealthy, smart businessman who just decided to give bad marketing a second chance? Say, a Mark Cuban or Richard Branson. Think of all the marketers and campaigns this bailout fund could help breathe new life into. Here’s a few famous ones:
Can you think of other products that would qualify for funds? I sure could (hell, I’d love to see my Cingular brand come back, but that’s not bad marketing just a bad decision…did I mention I hate AT&T?).
Not to bring up a sore subject, but can you think of your own campaigns that would qualify? If so, then go take a good, long look and fix them right now.
Filed under: Brands, Marketing, Mobile Marketing, Retail, Sponsorship, Sports, Uncategorized | Tagged: Arch Deluxe, AT&T, bailout, Cingular, Citi, Edsel, Ford, H&R Block, Mark Cuban, Marketing, marketing campaigns, McDonald's, New Coke, product marketing, relaunch, Wal-Mart | Leave a comment »