Personal branding is certainly important to career growth for any growing or established executive. It’s arguably more important than your resume, as when your personal brand is strong, it makes the job of your resume that much easier.
That’s why it’s critical for you to take a good, long look at a few short videos, courtesy of the very valuable AdMaven blog, on the legal implications of personal branding. These videos, taped during a recent Chicago Media Marketing and Advertising June Meetup, feature Daliah Saper discussing the nitty-gritty details of the employer-employee relationship as far as who owns what in regards to your personal brand and how you build it. The discussion of course includes a focus on personal branding via social media, including Twitter and blogs.
You may be surprised at some of the answers.
Kudos to AdMaven for making these videos available.